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Athene Communications

Financial Public Relations

Athene Communications are specialists in all aspects of financial services communications, having managed projects for the likes of Pearl Group Ltd, BGL Group, UISL, IPSL and NFU Mutual.

What sets Athene apart is our in-depth understanding of the often complex aspects of financial services communication including TCF, regulatory and capital requirements, product design, promotion and the ever-increasing need for customer reassurance in a changing economic climate.

So, whether you’re communicating to customers, staff, the media, business partners or the local community, Athene will ensure that you get your message across simply and clearly, while also supporting the strategic goals of your organisation.

Details of some of the projects we have been involved in include

Part VII Fund Transfers

Communications management for fund restructure projects including:

  • Copywriting and design management for customer scheme guides, Q&A documents, covering letters and websites
  • Development of reactive statements and Q&As for customer contact centres and external media
  • Researching and writing responses to customer objection letters
  • Co-ordination of changes to PPFMs and CFPPFMs
  • Placement of press notices in national and international publications

Customer and External Communications

  • Copywriting and design management for company Annual Reports, ABI Customer Impact reports and promotional brochures
  • General insurance (home, motor, travel and commercial) outsourcing – literature management for promotional leaflets, policy documents, forms and letters
  • Copywriting and design for customer pension annuity letters ensuring ease of understanding and full compliance with FSA requirements

Internal Communications

  • Internal communications audit and review
  • Development, launch and promotion of TCF programmes, information security campaigns and customer service award schemes
  • Development and delivery of internal communications channels including events, roadshows, briefings, video, newsletters and intranet

Major Change Programmes

Athene’s consultants have developed an award-winning approach to change communications (Communicators in Business Award of Excellence). We have first hand experience in designing and delivering change communications for a range of organisations including AMP Financial Services, NFU Mutual and Peterborough City Council.

Projects have included:

  • Major company restructure
  • Mergers and acquisitions
  • Company re-branding and strategic launch
  • Cost management/redundancy
  • Site closure