Nene Park Academy students take a step towards the future on Digital Day

13.11.14 – Students at Nene Park Academy were joined by global creative company Moving Brands to explore the future of digital media as part of BIMA D-DAY 2014.

The BIMA D-DAY saw over 100 schools and colleges across the country compete in a number of digitally themed challenges. The initiative is designed to open students’ eyes to the opportunities available to them in the digital industry as the government aims to fill a skills shortage in this area.

Students were treated to a talk from the members of Moving Brands, who spoke about their agency and the work that they do. The students were then also able to look more closely at the UK’s vibrant digital industry and the potential roles for young people looking for a career within this particular field. This was followed by a series of challenges where students were mentored by the professionals.

Students were firstly asked to investigate what devices and objects they would like to see connected to the internet to make them more fun and interesting. Another challenge was built around the potential of using smartphones for the greater good within local communities. A final challenge was set, to come up with something that could be created with the millions of photos we share online every day.

Zuhair Walji, Subject Leader for Computer Science at Nene Park Academy, who lead the day’s events said: “It was great to have a global agency like Moving Brands share their expertise with the students. Digital media is a fascinating subject, and one that is becoming increasingly popular and desirable as a career in our society.

“At Nene Park we are interested in progression, and exploring new ideas and careers. Today was a perfect example of that, and the whole day was a great success.”

Georgina Milne, Marketing Manager at Moving Brands, said: “It was wonderful to partner with Nene Park Academy for the BIMA D-Day. The students were motivated and focused, and did an amazing job of interrogating some challenging briefs, rapidly developing creative solutions, and then presenting back to the Moving Brands digital experts and their own peers.

It was great to see the students tackle problems that effect not just themselves but their wider community, and show real empathy in designing for these users. We learned a lot about the curriculum and outlook of students who, in time, could shape the future of the UK design and tech scene. Hopefully the students finished the day as inspired as we did!”