The three and a half year deal means ABAX will be a new official supplier for Ajax, a former winner of the UEFA Champions League, until June 30 2019.
The agreement was signed prior to Ajax’s UEFA Europa League game against Molde FK.
ABAX, a leading supplier of fleet management technology, entered the Dutch market in June 2015 by acquiring the company Trevler. The new deal with Ajax coincided with the opening of ABAX’s new office in the Netherlands.
With the opening of the office, ABAX has the ambition to become the biggest and best supplier of triplogs and fleet management platforms in the Netherlands, similar to its position in the Nordic region.
ABAX Netherlands Chief Executive, Martijn Zewald: “It is an honour to have the names ABAX and Ajax joined together.
“Ajax is an iconic club with a rich European history that has celebrated some great successes over the years.
“The club always aims for victory and ABAX shares this mentality. We have a very clear vision and outlook for success in our industry.
“We do this by having passionate people, smart technologies and quality products. It is our goal not only to become the market leader in the Netherlands, but also to then remain at the top.”
The name and brand of ABAX will be visible in Ajax’s stadium, the Amsterdam ArenA, and at the club’s training ground and youth team complex. ABAX also acquired various activity and hospitality rights.
Ajax Director, and former goalkeeper, Edwin van der Sar said: “It is great that this fast growing international company has partnered with our club. The company’s visible presence in the stadium and at our youth complex will contribute to the ambitions of ABAX in the Netherlands with regard to their innovative technology. We are looking forward to an excellent partnership.”
ABAX prides itself on having an employee base who love to get involved with sport and the community.
The company has a track record in partnering with football clubs, sponsoring a number of teams in the Nordic region, including Rosenborg BK and FC Copenhagen.
A five-year partnership with Peterborough United FC was signed in November 2014 – with the club’s ground now called the ABAX Stadium.
For further information please contact Mark Pearson, [email protected] or 01733 207333
• ABAX is a market leader in developing products to support businesses and individuals who use a vehicle at work. These products include fleet management software, mileage capture technology and equipment monitoring devices.
• ABAX has a UK office at Warmington, near Peterborough.
• The company also has offices in Norway, Sweden, Finland, Denmark and the Netherlands
• For more information on ABAX visit www.abax.co.uk
• Follow ABAX UK on Twitter @ABAXUK and Facebook at www.facebook.com/ABAXUK