Meet the Team: Maddie Astle

Where did your career start?

I started my career at Athene in September 2019, after completing various work experience placements at the company in my school and university holidays.

I’ve also worked for three years part-time in the hospitality industry and worked as a mentor for students at university.

What drew you to working in communications and PR?

I graduated with a degree in Criminology but knew that I was best suited to a creative role that incorporated a lot of writing and planning, so PR really stuck out to me. Of course – there is the family connection to Richard, our Chairman, and I worked at Athene since I was about eight doing photocopying and shredding (I had to earn pocket money somehow!) so I suppose I’ve always been destined to work in PR when I’ve been surrounded by it from a young age.

What’s your role at Athene?

I’m an Account Executive, covering the company’s business development and client work. I spend my days working on both client projects, from drafting press releases to liaising with members of the public, to planning Athene’s branding, social media and blog posts.

Have you taken any courses that have helped your career?

I’ve completed a design course to upskill in InDesign and hope to complete one for Photoshop too. This has really come in helpful with designing marketing collateral for the company

I’ve also completed some short courses in SEO, social media marketing and Pinterest for business. These have all helped greatly with my business development work. I’m currently completing the Google Garage Fundamentals of Digital Marketing to enhance my skills further – I’ve learnt (apart from so many theories) that digital is an everchanging landscape and you can always be learning new techniques and skills for a strategy.

Maddie Astle - image shows a girl stood in front of the Eiffel Tower

What’s been one of your biggest achievements at Athene?

I’d say the increase I’ve seen in traffic to the Athene website since starting my role in business development. Through setting out a new social media and blog schedule there has been over a 20% increase in traffic. It really showed me that I am doing something right and it’s great to have such a knowledgeable, creative team to help me with the ideas behind the posts and articles.

Last year, I was leading on the annual PR awards that Athene host. As my first project in the team, it felt like I was thrown in at the deep end and I really enjoyed getting stuck into it. It was the most successful awards yet with the largest number of entries and attendees so that felt really great.

What’s been the biggest challenge in your career?

I’d definitely say working through the pandemic. As someone that had only just started their professional career, it was a shock to have my six-month review and then to be told the next week that I couldn’t come into the office. It’s challenging to grow as a young professional when you’re not surrounded by your colleagues and able to learn from them.

However, it’s been a lot easier to get through as the team stuck by each other and we’re just one big support bubble.

What is your favourite thing about working for Athene?

The culture is by far the best thing. Everyone is always looking out for each other and we’re like one big family. It’s great to know that there’s so much support and commitment to one another, both personally and professionally.

What three words would you use to describe Athene?

Fun, committed, caring

Do you have an interesting fact about yourself?

I once got waved at by Barack Obama in a convoy heading through Ohio.

If you’d like to get to know the rest of the Athene team, keep an eye out on our news page for upcoming interviews!