Recruitment Campaign Launch
Driving recruitment to the company's new customer service centre in Peterborough
Athene Communications announced Addison Lee’s relocation to Peterborough and supported the communication of the recruitment campaign.
We used a teaser campaign called ‘Your Journey Starts Here’ and online advertising to drive people to a microsite where they could pre-register in order to be the first to get the information on the relocation.
Your Journey Starts Here was chosen as Addison Lee wanted to highlight the company’s career progression opportunities.
An official announcement event took place at the new customer service centre in Hampton, Peterborough. Addison Lee COO Catherine Faiers spoke to invited guests about their ambitions in Peterborough, including 250 jobs at the centre.
This resulted in:
- 225 pre-registrations through www.yourjourneystartshere.co.uk during the teaser campaign
- 92 job applications through www.yourjourneystartshere.co.uk in the month following the announcement
- BBC Look East attended the media launch with a positive two minute feature
- The Peterborough Telegraph published four articles on the teaser campaign and announcement
- Addison Lee’s Head of Customer Experience Ben Ford was interviewed on BBC Radio Cambridgeshire breakfast show
- Strong pay per click results (0.19p) from the Facebook advertising
- Applications driven to the website through Spotify advertising