Online Event Marketing
PR and social media support for events and festivals across the UK
Athene Communications developed Market Square Group’s profile to give the organisation confidence to take up additional opportunities and approach new areas.
Using a blend of strategic traditional PR and online social media tactics, Athene helped the market and festival specialists to reach a wider audience and attract new traders.
Market Square Group is based in Cambridgeshire and organised more than 50 events in the UK during 2016.
Athene supported by managing Market Square Group’s social media channels, marketing and media enquiries.
This resulted in:
• Increased footfall at events
• A reach of more than 1 million people combined for Facebook event pages
• Positive post and pre event coverage in target media publications
Paul Kennedy, Director of Market Square Group, said: “Individual Facebook pages were set up for each of our events and then proactively promoted in their local areas using a targeted approach. The interest shown in these pages provided useful insight into the popularity of the event, particularly in towns and cities where we had never visited before.
“This allowed us to get a tangible feel of how popular the events were going to be make and use this to our logistical and organisational advantage. This increased online engagement, supported by traditional PR methods, also introduced new traders to Market Square Group.”