Communicating proposals to key stakeholders

Positioning Peterborough’s biggest city centre investment in over 30 years

With an investment of £100million, Hawksworth Securities embarked upon an ambitious retail, residential and office development as part of a massive regeneration project in Peterborough’s city centre.

Hawksworth Securities appointed Athene Communications to utilise our extensive knowledge of the planning process, community engagement strategies and public consultation activities, and we engaged with numerous political members, planners, businesses and local residents in order to drive interest and support in the project.

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Athene undertook a stakeholder and community audit which built on our already extensive knowledge of Peterborough. We then delivered a comprehensive programme of activity communicating the proposals to key stakeholders throughout the application process. Our work on the Facebook page resulted in a massive increase in Facebook followers, with the most effective post reaching 2,818 users.